Ultraviolet Buying Cable Time In D.C. for Limbaugh/Romney Ad

By John Eggerton
( Broadcasting & Cable )
published

D.C. cable outlets are getting a boost from the flap over Rush Limbaugh's comments about a birth control activist.

According to a group, ultraviolet, that has been collecting signatures on a petition to get Limbaugh's advertisers from dropping his popular radio show; it is taking out a 30-second ad on cable outlets in Washington trying to pressure GOP presidential candidate Mitt Romney to distance himself from Limbaugh.

The ad is a spoof of a dating site that matches Romney and Limbaugh.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.