ATVA: CBS Radio Rejects Local Choice Ad

The CBS radio stations have rejected an ad from the American Television Alliance promoting a new "local choice" retrans-remaking proposal that TV stations say threatens their business model and localism.

ATVA, comprising cable and satellite operators and others, launched a six-figure ad campaign in 15-20 markets that included broadcast radio, print and online.

A CBS Radio spokesperson was not available at press time.

The four CBS-owned stations ATVA submitted the ad to rejected it, said ATVA. They are: KMOX in St. Louis, WCCO Minneapolis, KXNT Las Vegas and KDKA Pittsburgh.

"The ad did not meet our broadcast standards," said a CBS Radio spokesperson, who declined further comment.

To check out the ad CBS Radio said did not meet its standards, click here.

The National Association of Broadcasters—CBS is a member—declined comment.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.